another publication by IMAGE asia

Australian Consulate-General Phuket   Olivia Suthers

Jai Yen – The Thai Art of Keeping Cool

  Kathu

May 2026

Last year, Australians were among the top four nationalities visiting the beautiful island of Phuket. While most enjoy a peaceful and memorable holiday, some encounter unexpected challenges during their stay.

At the Australian Consulate-General Phuket, alongside travelling without insurance, common issues seen by staff include: purchasing prescription medication without a prescription, using e-cigarettes, travelling with serious untreated mental health conditions or discontinuing treatment while abroad, riding motorcycles without a licence or helmet and/or under the influence, and overstaying visas. In many cases, Thai laws and penalties are significantly stricter than those in Australia.

At the Australian Consulate-General Phuket, assisting Australians in difficult situations is part of everyday life for the Consular team. Staff often find these issues arise during moments of stress, haste, poor judgement, or a misunderstanding of local laws and cultural expectations.

“Jai yen yen” — literally translating to “cool heart.”

In Phuket’s busy streets, moments of chaos are surprisingly often met with calm. A delayed order, traffic congestion or a simple misunderstanding may be answered not with frustration, but with a smile and the phrase 'jai yen yen'.

In Thai culture, the concept of jai yen reflects the value placed on patience, emotional control and maintaining social harmony, even during stressful situations.

For many Australians visiting Phuket, holidays are associated with freedom, spontaneity and excitement. Yet travel also places people in unfamiliar environments where different cultural expectations apply.

Whether interacting with hotel staff, taxi drivers, restaurant workers or local authorities, visitors who remain calm and respectful are often met with the same energy in return.

Keeping a Cool Heart

For consular staff, many preventable incidents begin with impulsive decisions or situations escalating unnecessarily. A rushed decision to ride a motorcycle without a helmet, a license and/or under the influence, an argument fuelled by alcohol or a moment of frustration in an unfamiliar environment can quickly turn a holiday into a stressful experience.

At the Australian Consulate-General Phuket, staff regularly see how quickly moments of frustration or impulsive decision-making can escalate into difficult situations for travellers abroad. While consular assistance is available when things go wrong, understanding the value of jai yen may help visitors avoid unnecessary trouble in the first place, allowing more Australians to experience Phuket safely, respectfully and with a cool heart.

About the Author

Olivia Suthers is currently participating in a six-week long internship at the Australian Consulate General in Phuket, under the guidance of Australian Consul-General Kirsten Fletcher. A recent Masters in Global Securities and Strategy graduate, Olivia is passionate about applying her research skills and knowledge of diplomacy – in an increasingly interconnected and uncertain world – to the work of the Consulate-General. Having been a frequent visitor to Phuket for the past 20 years, Olivia also hopes to apply her love for, and experience with, the island to her work at the Consulate-General.

Australian Consulate-General Phuket

  • Australians seeking consular assistance from the Australian Consulate-General Phuket may telephone +66 (0) 76 317 700 between 8.30am and 4.30pm.  Alternatively email [email protected] or visit us in person at the 6th Floor, CCM Complex, Chalermprkiat Rama 9 Road, Muang Phuket, 83000.

  • Australians seeking urgent consular assistance outside normal business hours can contact the 24- hours Consular Emergency centre on +61 2 6261 3305.
Australian Consulate-General Phuket

Australian Consulate-General Phuket

Australian Consulate-General Phuket

Australian Consulate-General Phuket

 Contact info:

Australian Consulate-General Phuket

6th Floor, CCM Complex, Chalermprkiat Rama 9 Road, Muang Phuket, 83000.

Telephone +66 (0) 76 317 700 between 8.30am and 4.30pm. 

Email [email protected] or visit us in person at the 

Consular Emergency Centre on +61 2 6261 3305.